ISA Consortium — Construction & CIS Specialists
Value-Based Pricing Calculator
Price the job by what it is worth to the client, not by what it costs you to deliver. Cost sets the floor; value sets the ceiling.
1
Establish the cost floor
The price below which the work should not be undertaken.
£
£
£
£
Direct cost£0
%
%
Total delivered cost£0
Cost-plus floor price£0
2
Assess the value to the client
Four questions to ask before quoting. They set the ceiling.
Q1What is at stake for the client if this job goes wrong?
Q2What is the cost of delay to their operation?
Q3What is your competitive position on this job?
Q4Is this a relationship to build, or a one-off piece of work?
3
Recommended price
Cost floor plus the value you capture above it.
Direct cost
Overhead
Floor margin
Value captured
Total delivered cost
£0
Cost-plus floor priceThe walk-away. Do not price below it.
£0
Target value priceat 0% margin
£0
Margin captured above cost-plusLeft on the table by cost-only quoting.
£00%
Walk-away£0
Target£0
Opening anchor£0
Pricing rationale
Enter your cost build-up to begin.
Want a second opinion on a live quote?
If you would value help applying this to a specific job, or pricing across your pipeline, the team is happy to talk it through.